One hire,
the whole stack

A performance marketing consultant plans, runs, and optimizes marketing that is measured by leads and revenue instead of impressions. For small and mid-sized businesses, Radostina (Rado) Stoycheva covers paid search and paid social on Google Ads and Meta Ads, CRM automation in ActiveCampaign or HubSpot, email marketing, website operations, AI search optimization, and creative production, all at a flat $100 per hour.

The most effective hot tub dealer marketing combines local Google Ads search campaigns, Meta Ads that retarget website visitors, a fast website with clear price request and financing calls to action, and a CRM that follows up on every lead quickly. Rado has worked with more than 50 pool, spa, and outdoor living dealers and builds these pieces as one connected system instead of separate vendors.

Pool and spa dealers get more online leads by improving three things: Local search visibility through Google Business Profile, local SEO, and search ads; website conversion paths such as price request and wet test booking forms; and fast CRM follow-up. Many dealers lose leads after the form is submitted, so Rado audits tracking and follow-up automations before recommending more ad spend.

Yes. Rado builds, restructures, and rescues Google Ads and Meta Ads accounts for hot tub, swim spa, pool, and outdoor living companies, including accounts that have been restricted or migrated. Campaigns are optimized toward qualified leads and sales rather than clicks, and conversion tracking is verified before budgets increase.

Yes. Outdoor living dealers, including patio furniture, grill, sauna, swim spa, and backyard retailers, share the same seasonal buying cycle and local search behavior as hot tub dealers. The same dealer marketing toolkit applies: Local paid media, Google Business assets, email and SMS promotions, and CRM automation built around the showroom sale.

Both work well for dealers. ActiveCampaign is usually the better fit for dealers that want strong email and SMS automation at a lower cost, while HubSpot suits teams that need a full sales pipeline with deal stages, reporting, and multiple salespeople. Rado sets up and automates both, including lead scoring and sales accountability alerts so no lead goes cold.

Marketing emails land in spam most often because the sending domain is not authenticated. Setting up SPF, DKIM, and DMARC records correctly, warming up new sending domains, and removing inactive contacts fixes most email deliverability problems. Rado configures authentication and monitors inbox placement as part of every email marketing engagement.

AI assistants recommend businesses they can clearly understand and verify. Generative engine optimization (GEO) for dealers means publishing direct answers to real buyer questions, adding structured data to your website, keeping your Google Business Profile and reviews current, and being described consistently across the web. Rado builds these signals so AI search tools can find, trust, and cite your dealership.