Radostina Stoycheva
Start a project
Performance Marketing · Pool, Spa & Outdoor Living

Why
Rado

Fifteen plus years in digital marketing, more than 50 dealers served in the pool and spa industry, and one simple promise: You hire one person and get the whole marketing stack. Strategy, ads, automation, and the website that ties it all together.

Work with me See what I do
Radostina Stoycheva smiling and holding a Compass Digital marketing award
SpaRetailer 30 Under 40
Honored in 2024 for leadership in dealer marketing
15+
Years in digital marketing
7+
Years in the pool and spa industry
50+
Hot tub, spa, and outdoor living dealers served
$100
Per hour, flat. No retainers required, no surprises

One hire, the whole stack

Most businesses end up juggling an ads person, an email person, and a web person who never talk to each other. I cover all of it, and I document everything so it keeps working after the project ends.

Paid Media
Meta Ads · Google Ads
Full campaign builds, restructures, and rescues. I have navigated everything from account restrictions to platform migrations, and I optimize toward revenue, not vanity metrics.
CRM & Automation
ActiveCampaign · HubSpot
Pipeline setup, lead scoring, sales accountability automations, and onboarding systems. If your leads go cold in the CRM, this is where we fix it.
Email Marketing
Deliverability · Campaigns · SMS
DKIM, SPF, and DMARC authentication done right, plus campaigns and newsletters people actually open. Your email lands in the inbox, not the spam folder.
Web Operations
WordPress · WP Engine · Elementor
Site launches, landing pages, tracking implementation, and incident response. I have launched more than 10 websites and untangled plenty of broken ones.
AI Optimization
AI Search Visibility · Workflows · Content Systems
Getting your business found and recommended by AI assistants, plus AI-powered workflows that speed up content, reporting, and campaign production without sacrificing quality.
Creative Production
Briefs · Multi-channel assets
Promotion campaigns built end to end: Designer briefs, ad creative, email graphics, and Google Business assets, all sized and structured for each channel.

How working together goes

Direct, output focused, and documented. Here is what the first engagement looks like.

1

Diagnose

We start with a working session on your goals, your accounts, and what is actually broken. You get an honest read, not a sales pitch.

2

Build

I do the work hands on: Campaigns, automations, tracking, pages. You see progress in your own accounts, not in a slide deck.

3

Hand off

Everything ships with documentation and SOPs so your team can run it. You are never dependent on me to keep the lights on.

Let's make your marketing work

Tell me what you are trying to accomplish and I will tell you honestly whether I can help, what it will take, and how long it should run. Client-ready deliverables, clear communication, no fluff.

$100
per hour · freelance and contract work
Email Me Message me on LinkedIn
Currently taking on part-time and project-based engagements