RadostinaRado Stoycheva
Process

Diagnose.
Build. Hand off.

Direct, output focused, and documented. Here is what the first engagement looks like.

1

Diagnose

We start with a working session on your goals, your accounts, and what is actually broken. You get an honest read, not a sales pitch.

You get
  • Goals and account review
  • A clear list of what is broken
  • Scope and timeline
2

Build

I do the work hands on: Campaigns, automations, tracking, pages. You see progress in your own accounts, not in a slide deck.

You get
  • Work shipped in your accounts
  • Regular progress updates
  • Client-ready deliverables
3

Hand off

Everything ships with documentation and SOPs so your team can run it. You are never dependent on me to keep the lights on.

You get
  • Documentation
  • SOPs for your team
  • Full ownership of every asset
$100
Per hour, flat. No surprises
No retainer required
Part-time and project-based engagements
Your accounts, your assets
Progress happens where you can see it
FAQ

Working together, answered

What to expect from a freelance performance marketing engagement, from the first audit to the hand-off.

Why hire a freelance performance marketer instead of a marketing agency?

A freelance performance marketer gives you senior, hands-on work without agency overhead or long retainers. With Rado you work directly with the person doing the work, you pay $100 per hour only for work completed, and every campaign, automation, and asset stays in your own accounts.

What happens in the first marketing audit?

The first step is a working session that reviews your goals, ad accounts, CRM, website, and conversion tracking. You get an honest list of what is broken, what to fix first, and a scope and timeline for the work. If Rado is not the right fit for your business, you will hear that directly.

How long does it take to see results from paid advertising?

Fixes to tracking, landing pages, and lead follow-up often show results within the first few weeks. New Google Ads and Meta Ads campaigns typically need four to eight weeks of data to optimize well. For dealers, launching campaigns ahead of peak buying season matters as much as the campaigns themselves.

How should a dealer plan marketing around the selling season?

Dealer marketing works best on a seasonal calendar. Budgets and promotions build ahead of the peak months for your category, such as spring and early summer for pools and fall through winter for hot tubs, while slower months are used for CRM cleanup, website improvements, and nurturing past buyers with email and SMS.

How do you measure marketing ROI for a dealership?

Marketing ROI is measured by connecting ad spend to real leads and sales. That means conversion tracking on forms and calls, lead source fields in the CRM, and regular reporting on cost per lead and on which channels produce showroom visits and closed deals. Rado sets up this tracking before scaling ad spend.

Who owns the ad accounts, CRM, and website after the project?

You do. All work happens inside your own Google Ads, Meta, CRM, and website accounts, and every project ends with documentation and SOPs so your team can keep it running without outside help.

Can you work alongside my existing agency or in-house marketing team?

Yes. Rado often fills a specific gap, such as CRM automation, conversion tracking, or a paid media rescue, while an in-house team or another agency handles the rest. Clear documentation keeps everyone working from the same playbook.

Let's make your marketing work

Tell me what you are trying to accomplish and I will tell you honestly whether I can help, what it will take, and how long it should run.